At the beginning of the year, automotive supplier Continental revealed a telematics platform, which collects data on the blockchain - and this move would give drivers more control over the data the manufacturer might share with third parties. Data Monetization Platform (DMP) eases the process of putting the price on the valuable data gleaned by millions of vehicles trips all over the world and offers corporations a way to motivate drivers to share it with them.
The “Earn As You Ride” is the premier example of how it can be applied.
Continental made a partnership with Hewlett Packard Enterprise and Crossbar.io to make a demonstration of an application that would pay drivers for sharing information about on-street parking spaces using the DMP.
The app requests consent from the driver to use information collected from vehicle sensors. Owning the approval, the “Earn as you ride” detects free and occupied parking spaces along the road and any movement that signals when vehicles are exiting parking spaces. This data is shared in real-time with the manufacturer, who then shares it with a third party to power this type of "Connected Parking" services. At the end of the ride, the driver gets paid by cryptocurrency for the provided information.
This is not a new idea, but paying drivers for the data that fuels them is.
On-street parking information is already gathered by some organisations through partnerships with automotive manufacturers and is a feature available in some luxury vehicles. Many new vehicles sold today are equipped with sensors and cellular communications capabilities applied to send and receive navigation data and other road-related information. But they also may be sending data about the parking spaces detected by their sensors to the cloud, which is then aggregated, packaged, and shared with mobility and logistics firms. What becomes of that data isn't known to the driver, and they don't receive a penny for it, either.
The "Earn As You Drive" app shows how Continental's blockchain-based data trading platform can be applied to get an approval of sharing. By finally giving data owners a cut of the data monetization ecosystem, automotive manufacturers may be able to encourage drivers to continue to share the data they have unwittingly been passing along for years.